Want to get your flower farm ranking higher on Google but not sure how? Don’t worry, I have 7 SEO tips just for flower farmers that will boost your website’s rankings and reach more customers. And I promise it won’t be too overwhelming! 😉
SEO for Flower Farmers
Before we dive into the tips, I just want to quickly cover why you should care about SEO because I know you don’t want to add one more thing to your plate! But when people go to Google, they are searching for a specific product or service, and if your site is ranking highly and you have what that person is searching for, you’re much more likely to convert them to customers.
You could have 10,000 followers on Instagram, but how many of those followers will become customers? How many of them even live in your area to visit your farm or join a workshop?
And that’s why ranking on Google is so important. You’re reaching people who are specifically searching for what you have to offer! So Instagram is great, but if you want to increase your local customers, SEO can help you reach your goals. And now let’s get into the SEO tips!
1. Understand Your Audience
Before diving into website tweaks or marketing efforts, it’s so important to understand your target customer. Are you focusing on weddings? Or perhaps you’re running a flower farm and want to reach more visitors to pick flowers? Tailor your content to resonate with your audience. For instance, if you’re targeting busy brides and grooms, provide information about different floral pieces and alleviate their wedding stress. For flower farms, emphasize the experience and emotions associated with flower picking, which can speak to families and who want to create those fun memories.
2. Create Multiple Service Pages
If you offer both wedding flowers and you pick flowers (or even more services than that!), you need to have separate pages for them. It’s really hard for just one service page to be able to rank for a variety of keywords that aren’t super related, and it’s hard to speak to totally different customers with different needs on one page.
So by creating separate pages, you have a better opportunity of getting each of those pages to rank for individual keywords. You don’t need to go crazy and create 20 new pages for each individual service you offer; you can group the relevant ones together. So instead of creating a page for every single workshop you offer, you can just have one workshop page and update it with information about the next upcoming workshop.
3. Do Keyword Research
Want to know what keywords people are searching on Google to help you target them with you new services pages? You need to do keyword research! You can use keyword research tools like Ubersuggest or Keysearch to find relevant keywords related to your services and location. Start with phrases like “wedding flowers in [your location]” and refine your keyword selection based on search volume and competition. Incorporate these keywords naturally into your website copy and blog posts to improve your chances of ranking higher on Google.
4. Use Your Keywords and Write Clear Copy
This might be my top SEO tip for flower farmers, but once you have your keywords, you need to use them! You can use them throughout your website copy, in your headings, and in your title tags and meta descriptions. In your website copy, clearly state that you’re a flower farmer in your specific town or area and describe your services. Provide detailed information about your offerings to address potential customers’ needs.
You can add more flowerly language (sorry, couldn’t help myself!), but you need to get to the point first. Instead of saying something vague like “We add beauty to your day,” get specific and say “Our flower farm in Philadelphia offers a variety of flowers to add beauty to your day.” Your customers (and Google) will be able to understand exactly what you do much more quickly than if you have confusing, fluffy language first.
5. Write Title Tags and Meta Descriptions
I mentioned title tags and meta descriptions briefly already, so don’t overlook title tags and meta descriptions—they play a crucial role in SEO. This is the information people see when your site is ranking on Google. Write descriptive title tags that include your keywords to reinforce to Google what that page should rank for. Don’t just leave your page title that says “Services,” get more descriptive with something like “Wedding Flower Services in Philadelphia.”
And don’t forget your meta descriptions because that allows you to add more information to get potential customers interested in clicking over to your site. Write compelling meta descriptions that summarize your page content and stand out from the competition.
6. Focus on Your User Experience
User experience is essential for both SEO and customer conversions! And it doesn’t have to be complicated, you just want to make sure your site is clear and easy to navigate for potential customers to find what they’re looking for. Make sure your website loads quickly, is mobile-friendly, and is easy to navigate (so no fluffy language in your menu). Make sure your images aren’t too big and use clear calls-to-action to guide visitors towards your services or contact information. Remember, you only have a few seconds to capture users’ attention, so make their experience seamless and easy!
7. Stay Active on Google Business Profile
Being active on Google Business Profile can boost your online visibility and attract more local customers. Make sure you’re keeping up with any seasonal changes, like days or hours changing. Encourage customers to leave reviews because positive reviews can improve your rankings and credibility. And every month (or more frequently than that during your busy season), add posts and photos so potential customers can get the most up-to-date info from your farm and what you have in bloom.
So by using these SEO tips for flower farmers, you can start ranking higher on Google, reaching more customers, and growing your business! Who doesn’t want more customers??
Remember, SEO takes time to yield results, so be patient and consistent in your efforts. If you need help getting your flower farm website optimized, reach out to see how I can help you!
